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70 Ads to Save the World: Winner of IBPA Benjamin Franklin Award

70 Ads to Save the World: Winner of IBPA Benjamin Franklin Award

In an era where advertising often seems synonymous with consumerism and manipulation, Jerry Mander, an advertising visionary, took a bold step forward to harness the power of the medium for a greater cause. In his captivating book, 70 Ads to Save the World: An Illustrated Memoir of Social Change, Mander invites readers on a remarkable journey through his groundbreaking work that challenged the status quo and aimed to make a positive impact on society.

The IBPA Benjamin Franklin Awards, a prestigious recognition in the publishing industry, recently acknowledged the remarkable achievements of 70 Ads to Save the World. By winning the silver award in the Political and Current Events category, the book has received well-deserved acclaim for its innovative approach to advertising and its potential to create a better world. This recognition further solidifies Mander’s position as a visionary and validates the impact of his work in driving social change.

70 Ads to Save the World is more than just a memoir; it serves as a catalyst for action. By sharing his journey, Mander motivates readers to rethink their own relationship with advertising and consider how it can be harnessed as a force for positive transformation. The book challenges us to question the prevailing narratives, examine our own beliefs, and explore creative solutions to pressing global issues. It empowers readers to believe in their ability to make a difference and inspires them to take action in their own lives and communities.

Mander’s perspective on advertising was unlike any other. Rather than utilizing advertising solely for corporate gain, he believed that it could be a powerful tool for social change. Mander’s book showcases 70 compelling ads that were designed to provoke thought, inspire action, and challenge societal norms. These thoughtfully crafted advertisements covered a range of pressing issues, including environmental sustainability, social justice, and political reform.

An illustrated memoir that masterfully combines images and narratives to create a lasting impact, Mander understood the potency of visual storytelling, recognizing that captivating visuals could communicate a message more effectively than words alone. Each ad presented in the book is accompanied by an insightful commentary, providing readers with an in-depth understanding of the creative process and the underlying social message. Mander’s work defied conventional advertising norms by breaking away from the relentless pursuit of profit and redirecting the focus towards the greater good. Through his thought-provoking ads, he aimed to promote critical thinking, encourage dialogue, and ultimately inspire positive change. By challenging societal assumptions and exposing the flaws within our systems, Mander’s ads stimulated discussions that had the potential to reshape public opinion and drive collective action.

Jerry Mander’s 70 Ads to Save the World: An Illustrated Memoir of Social Change represents a groundbreaking work that pushes the boundaries of advertising. By utilizing the medium to challenge societal norms and advocate for positive change, Mander demonstrates the immense potential of advertising to shape the world we live in. With its thought-provoking content, visually engaging illustrations, and recent recognition at the IBPA Benjamin Franklin Awards, this book serves as a rallying call to harness the power of advertising for the greater good. Let Mander’s memoir inspire us all to explore new avenues and embrace advertising as a means to save the world

 

A Day at the Johnson-Su Compost Inoculant Field Trial Event held at Synergia Ranch

A Day at the Johnson-Su Compost Inoculant Field Trial Event held at Synergia Ranch

At Synergia Ranch, nestled in the heart of New Mexico’s serene landscape, a unique and transformative event recently took place that left participants inspired and deeply connected to the natural world around them. Joining hands with the wonderful on site ecologists, this event was more than just a gathering; it was a step towards understanding our planet better and fostering regenerative practices.

Held within the embrace of the ranch, which has been a center for innovation and retreats since 1969, this event brought together individuals from diverse backgrounds who share a common commitment to cultivating a more sustainable and harmonious future. Joined by Chloe Buzzota, our Marketing and Community Engagement Coordinator, the Johnson-Su Compost Inoculant Field Trial Event was a convergence of minds, passion, and purpose.

The history of Synergia Ranch is a testament to the power of innovation and human spirit. Originally degraded, overgrazed land from when it was a dairy farm, it has evolved through time to become a hub of creativity, fostering collaboration in ecotechnic endeavors across the globe. Home to visionaries who played integral roles in the Biosphere 2 project, the ranch is a living laboratory of innovation, ecology, and artistic expression.

The July event was an opportunity to engage with the earth in a way that transcends boundaries. Attendees delved into the intricacies of Johnson-Su compost inoculant and its impact on heritage grains and garlic. Through data collection techniques such as infiltration tests, soil sampling for carbon and nitrogen analysis, biomass measurements, and yield data assessment, participants gained insights into the ecosystem’s delicate balance.

From infiltration tests to soil sampling for microscopy, from meticulously documenting shoot biomass for grains to measuring yields for garlic and grains, the event offered a hands-on experience that bridged theory and practice.

The day was more than just learning; it was a journey of connection. As the participants connected over a sumptuous lunch, the atmosphere was charged with shared dreams and a collective vision for a sustainable future. From seasoned agriculturists to eager learners, everyone present found themselves woven into the fabric of a community working towards regeneration.

Synergia Ranch and its collaborators showed that learning and growth can happen amidst the most serene and inspiring settings. The legacy of the ranch, spanning innovation, creative arts, and now regenerative agriculture, continues to shape a world where harmony between humans and nature is not just an aspiration but a lived reality.

The Anthropocene: A Canadian Lake and Christian Schwägerl’s Vision

The Anthropocene: A Canadian Lake and Christian Schwägerl’s Vision

In a recent article published by The Guardian titled “Canadian lake chosen to represent the start of Anthropocene,” a groundbreaking discovery has been made that holds immense significance for our understanding of the Anthropocene epoch. This article explores the connection between the Guardian’s article and environmental journalist, Christian Schwägerl’s, thought-provoking book, The Anthropocene, shedding light on the profound research shared by Schwägerl and its relevance to our current ecological challenges.

Scientists have selected a sinkhole lake in Canada as the official marker for the onset of the Anthropocene epoch. This decision comes after observing annual sediments in the lake, which reveal pronounced spikes in human-induced changes since 1950. These changes include the presence of plutonium from hydrogen bomb tests and the widespread distribution of particles resulting from fossil fuel burning. Pending approval from the scientists overseeing the geological timescale, the official declaration of the Anthropocene as a new geological epoch will be made in August 2024.

Schwägerl, an acclaimed science and environmental journalist, has devoted over two decades to researching the complex interactions between humans, nature, and technology. His book, The Anthropocene, offers readers a comprehensive overview of our planetary situation and outlook. Drawing from his experience as a national correspondent for environmental and science policy, Schwägerl provides a profound understanding of the development of this new era.

Schwägerl’s work delves into the concept of the Anthropocene, emphasizing the undeniable reality of human dominance over Earth’s biological, chemical, and geological processes. He prompts readers to contemplate our species’ global impact and the increasing responsibility we bear as planetary stewards.

 

The Relevance of Schwägerl’s Research to the Canadian Lake Discovery

The Guardian’s article and Schwägerl’s book share a common thread: the recognition of the Anthropocene as a real and transformative era. The selection of the Canadian lake as the official marker aligns with the ideas and research presented by Schwägerl.

Schwägerl’s extensive exploration of the Anthropocene prompts us to confront the urgent need for realistic solutions to our ecological crises. His vision encompasses a future that harmoniously balances ecological sustainability, economic prosperity, political justice, and cultural vibrancy. By understanding the magnitude of the changes taking place and recognizing our role as an ecocentric species, we can actively contribute to shaping a geologically-sustainable future.

In looking to the future of humanity and the ecologies that we are embedded within, he explains, “A lot of what’s written in [environmental] reports cannot be negotiated politically—how carbon dioxide affects global temperature is a physical fact, not something which politicians can alter. But many of the negative forecasts share one problem: they mainly look at what will happen if current trends persist.”

However, instead of falling into hopelessness, he advocates that such negative forecasts should impel us take take action, writing, “In the worst case, purely negative forecasts and scenarios can act like self- fulfilling prophecies: people expect the worst, lose hope that anything can be changed and start to behave cynically or carelessly. So, any report that says that “by the year 2050, this and that will happen,” should really say “by the year 2050, this and that will happen if current trends persist.” 

 

Connecting the Dots: Insights from Schwägerl’s The Anthropocene

Schwägerl’s book provides invaluable insights into the challenges and opportunities presented by the Anthropocene. It encourages readers to educate themselves about the era we are entering and the implications it carries for our collective future.

By bridging the gap between scientific research and public understanding, Schwägerl inspires individuals to take action. His work reminds us of the importance of informed decision-making and the significance of balancing human activities with the well-being of the planet.  As we stand at the threshold of the Anthropocene, the combination of scientific discoveries and insightful literature like Schwägerl’s book equips us with the knowledge and inspiration needed to navigate the challenges ahead. Together, we can shape a sustainable future that respects and nurtures the delicate balance between humanity and the planet we call home. 

The Ultimate Journey: Exploring the Depths of Consciousness with Stanislav Grof

The Ultimate Journey: Exploring the Depths of Consciousness with Stanislav Grof

In honor of Dr. Stanislav Grof’s birthday, which we joyfully celebrated on July 1st, we pay homage to his transformative work through a heartfelt reflection of The Ultimate Journey. Join us as we honor his legacy and embark on a transformative exploration of self-discovery. Happy belated birthday, Dr. Grof!

If there is something in our lives that could really bring us together as a human species, it would be our shared experience of death. For centuries, death has been hijacked by our fearful expectations and myths of what may occur when we cross to the other side. Our history shows a string of violence that gives death a bad reputation. Stories have made us believe death comes when a mysterious hooded man visits our home and guides us into the underworld or you may experience your life flash before your eyes as you swim into a beautiful white light to heaven. Whatever conception we may hold, our spiritual history shows a very different story.

In Hindu customs people read the Sri Bhagavad Gita before, during and after someone’s death to revere the life just passed. Its texts are an accumulation of different times in Hinduism that offer a potpourri of ideas explaining the meaning of death and offer guidelines to the transcendental process. Likewise, The Tibetan book of the Dead, also known as the “Bardo Thodol”, is a text from the Tibetan Buddhist tradition that describes the journey of the soul after death. It outlines various stages of consciousness that the soul experiences during the transition from death to rebirth, and provides guidance of navigating these states and achieving enlightenment.

These beliefs have helped us to understand the realms of death through the lens of consciousness, enlightenment and guidelines of transcendence. However, these Eastern philosophies are not necessarily the image of death expanded through the rest of the world. Our understanding of death can vary greatly throughout our lives, as we experience it more and deal with the grief that comes with it, it is a journey we must learn to respect instead of fear.

Stanislav Grof was a pioneering figure in the field of transpersonal psychology, and his groundbreaking work on the exploration of non-ordinary states of consciousness has had a profound impact on our understanding of the human experience. In The Ultimate Journey, Grof delves into the concept of death and dying and provides a unique perspective that challenges our conventional notions of mortality.

Grof’s main thesis is that death is not an end, but rather a transition to a new state of being. He argues that by embracing this transition and recognizing it as a natural part of the human experience, we can begin to transform our relationship with death approaching it with a sense of acceptance and joy. He inspires us to see beyond our boundaries of our individuality and embrace the larger parts of our awareness through transcendental forms of universal consciousness. This means he pushes us to believe that when we die, we are not simply ceasing to exist, but rather, merging back into the larger space of consciousness. He encourages us to approach death with curiosity and openness, rather than with fear and anxiety.

By recognizing the universal nature of consciousness and the vast potential of non-ordinary states of consciousness, Grof offers us a vision of humanity that is open, curious, and deeply connected to the mysteries of life and death. Death in itself can be a scary experience in our lives, how we decide to honor its unavoidable truth is more up to us than we may have believed in the past. Grof’s work has a profound implication on our understanding of the human experience as we also explore how our reality is not confined to narrow everyday perceptions. The Ultimate Journey is not just a book about death, it is a powerful and inspiring text that challenges us to rethink our relationship with transcendence and embrace it as an opportunity for growth and transformation. 

Queering Psychedelics: Illuminating Paths towards Inclusion and Liberation

Queering Psychedelics: Illuminating Paths towards Inclusion and Liberation

As Pride Month commences, it is an opportune time to reflect on the ongoing struggles for equality and acceptance faced by the 2SLGBTQIA+ community. Centering the voices of the queer community, the book Queering Psychedelics: From Liberation to Oppression in Psychedelic Medicine by the Chacruna Institute emerges as a significant and timely contribution. It provides a vital roadmap for dismantling oppressive structures within the psychedelic community, particularly those rooted in sexism, heteronormativity, transphobia, and homophobia. By amplifying queer voices and experiences, this groundbreaking work sets the stage for fostering a more inclusive and liberated psychedelic movement. 

The psychedelic community, like any other sphere, has often been influenced by heteronormative standards and assumptions. Queering Psychedelics serves as a powerful catalyst for challenging these norms and expanding our understanding of gender and sexuality. It showcases the lived experiences of queer individuals, inviting readers to question preconceived notions and embrace the diversity of human expression. 

Oppression rarely exists in isolation; it intersects and overlaps with various forms of discrimination. This book acknowledges the importance of intersectionality by shedding light on the experiences of queer individuals from different racial, ethnic, and cultural backgrounds. It offers insights into the unique challenges faced by queer people of color, transgender individuals, and other marginalized groups within the psychedelic community. Queering Psychedelics serves as a beacon of hope for queer individuals seeking representation and validation within the psychedelic landscape. It paves the way for a more inclusive movement that acknowledges and celebrates the contributions of queer individuals. 

Psychedelics have long been recognized for their potential to facilitate healing and personal growth. For queer individuals, the psychedelic experience can be an opportunity for self-discovery, self-acceptance, and healing from the wound inflicted by systemic and societal prejudice. Queering Psychedelics offers a roadmap for utilizing psychedelics in a way that is affirming and empowering for queer individuals and beyond, providing guidance for practitioners and allies in creating safe and supportive spaces. 

Beyond personal transformation, Queering Psychedelics emphasizes the importance of activism and social change. It highlights the role of the psychedelic community in challenging systemic oppression and advocating for the rights and well-being of all individuals. The book sparks crucial conversation abouts the intersections of psychedelics, social justice, and liberation, inspiring readers to become agents of change within their communities. Let us embrace its teachings, challenge oppressive structures, and strive for a world where all individuals are free to explore their inner landscapes and embrace their true selves, unencumbered by prejudice or discrimination. 

Happy Pride Month!

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